Creating Opportunity
Independent Venture
The Challenge
Podcasting was still a niche medium when I began listening in 2006. As independent creators started launching shows, few understood the importance of visual branding and there were very few designers specializing in podcast artwork.
Leading the Transformation
Rather than waiting for opportunities, I created them. After reaching out to the host of one of my favorite podcasts, I designed artwork that quickly led to referrals from producers and clients. I officially launched jennyHdesign in 2012 and built the business entirely through relationships, repeat clients, and word of mouth. More than a decade later, I've created branding for nearly 800 podcasts, working with clients around the world and building the business entirely through referrals and repeat relationships
Reputation Through Relationships
“Jenny transformed a photo I liked into a podcast logo I loved! She listened to what we wanted and delivered art I'm proud to display.”
Martin Sheen, Emmy Award–Winning Actor“Jenny was so wonderful to work with for my podcast cover artwork that I hired her again to make a website banner for me in the same style. Jenny implemented all of my feedback into both designs and continued to tweak them until they satisfied my perfectionist nature.”
Shohreh Davoodi, Redefining Health & Wellness podcast“I have relied on Jenny's creative expertise on multiple projects now and she has always exceeded every expectation. Beginning with the initial conversation, Jenny was able to quickly understand my vision and translate that into tangible artwork design concepts that captured the essence of my podcast.”
Steven Foust, Aerospace Business & Leadership“Jenny Hamson made the creation of my podcast art easy and fun. In the end, I loved ALL the options she created for me so much that is was really difficult to choose! She truly has a gift for capturing the essence of your podcast in artwork that will stand out in the directory. I highly recommend her work.”
Sara Anna Powers, Faith-Centered Coach and Copywriter,Lasting Impact
Building an independent business alongside a full-time career taught me how to identify opportunities, cultivate long-term client relationships, manage projects independently, and consistently deliver work people recommend to others.
Designed branding for nearly 800 podcasts.
Built an international client base through referrals alone.
Worked with creators, authors, producers, and media professionals.
Developed lasting relationships resulting in many repeat clients.
Never advertised. Every project came through word of mouth.
